NEW 12K SHOP LAUNCHES TODAY

April 17 2012
NEW 12K SHOP LAUNCHES TODAY

We are very happy to announce, after many months of work, false starts, botched technology and patient beta-testers, that we have launched the new 12k online shop. We’ll run down the new features below. Additionally, we’re offering the entire 12k download catalog for 50% off as well as offering free shipping on all 12k CDs for the remainder of the month of April.

GETTING THERE: The new shop can be found at shop.12k.com
and also from within the 12k.com website. One of our favorite new features is that every release on our website now links to an individual shop page where you can select your format and check out. This allows us (and you) to pass around direct shop URLs for specific releases. It’s a simple feature that goes a long way to making the shop more user friendly. You will also notice a significant increase in site speed due to new hosting servers.

DOWNLOADS: This is where it gets a bit more exciting. In addition to the physical releases we’ve always sold we now offer 12k releases as downloads. There are two particular items of note here: 1. Many different formats are offered, from MP3, to AAC, FLAC, and more. 2. When you purchase a physical 12k release you will receive a free instant download of that item so you can listen to it while you wait for the cd or vinyl to arrive in the mail. Please note, however, that at this time we only offer downloadable content for 12k releases, we’re not set up to handle the digital distribution of other labels.

When you’re ready to purchase an item you simply select what format you want from the dropdown menu and add it to your cart. Physical releases automatically include a digital counterpart and you will choose what file type you want to download after you check out.

CATEGORIES + SEARCHES: You will now find a drop-down menu for the various categories and product-types in the 12k shop. The above picture shows how it works. Also, because our catalog of products and additional label releases is growing rather large you can simply search for an item you’re looking for in the search field.

PRICES: We now work on a system that offers actual shipping prices on items. You will notice the initial price for CDs and vinyl is a bit lower than you’re used to, but please note that shipping charges will get added when you check out. You will see a savings though when multiple items are ordered because a more accurate by-weight shipping total is calculated. in a nutshell: savings for our customers.

COMING SOON: The cart and delivery system we’re using to run the 12k shop is going to be rolling out coupon code functionality in the near future. This is a very important feature for us and we’ll be putting it to good use to offer our loyal listeners special discounts. Additionally, as new features roll out with the system we’ll be implementing the interesting ones and improving functionality.

We’re quite confident the new shop will provide you a better user experience all around. If you run into any problems or have questions while you’re using it please don’t hesitate to contact us at

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