Is that demos for the label portion or people looking for mail-order distro? Or combined I guess...
Anyway, that's still incredibly overwhelming, and I imagine quite a drag at that.
Combined. Ehh I wouldnt call it a drag. Im not complaining. This is what I signed up for. Its part of the 'job'. Just like people to understand the challenges involved and why they may not get a reply. I see people chastising BK and FE all the time for never sending a reply to their solicitations... and now im finding myself in the same boat. Its just too much to reply to. But I also dont want to discourage anyone from sending info. As I dont too often find time to read review sites besides a few exceptions... my inbox is my link to the world.
*My advice that may help is keep your info organized and straight to the point...... get it all taken care of in one email. Reduce inbox clutter. But also keep it brief. 5 paragraph descriptions aren't necessary. Simply the brief and important info and link to a download promo with album art.
This is what every solicitation email to a shop or distributor should contain....
Artist, Title, Label, Catalog Number, Country of Origin, Wholesale Cost, Edition, Format, Release Date, Brief Description, Link to Download Full album mp3 Promo (zipped and appropriately titled and tagged), Album Art Jpg
For the label's solicitations and promo Ive had allot of success by presenting the info in a complete and organized manner and have received a number of comments how much it is appreciated. I create simple private password protected pages for each release that contain all the info and resources press and shops might need. This includes the info above plus a few other simple bells and whistles.
Of course there is no sure fire formula for getting your label attention. But being organized and professional can help. DIY doesn't have to equal unprofessional.