Why name a Star after LOOPOOL? There is absolutely no good reason and that is exactly why the attempt is being made. The company that sells the "rights" to Star names is essentially bogus and not recognized by the scientific community. So again, why do this? In this case the goal is to not make the goal, a fundraiser has been set up where the money can be kept either way (different % cuts apply), the hopes is that the goal is not met and that no Star will be falsely named after LOOPOOL, instead the money will be donated to SETI (Search For Extraterrestrial Intelligence). Trying to raise such a modest amount of money for the SETI program may seem odd and it is, but LOOPOOL's aim is to spread awareness of the SETI@HOME program where you donate your computer's unused processing power to help filter data collected by the program. It is unlikely that we are alone in such a vast Universe. We need to stop wasting time and find them!
http://setiathome.berkeley.edu/http://www.indiegogo.com/Name-a-Star-After-LOOPOOL